Once you have the Sales Funnel in place, now it’s time for you to observe the performance of your funnels.
You can check the in-depth analytics of your funnel campaigns from the Analytics section.
Using these analytics data, you can-
- Work on improving your buyer journey.
- Keep track of the extra revenue you are making, that you were losing all this time.
In this guide, I will show you how you can track detailed analytics of your sales funnel.
First, make sure that you have at least one running sales funnel created with Funnels.
Once your funnel is up and running with all the necessary steps, simply follow the steps below and you’ll be able to see the detailed analytics of your sales funnel through graphs.
View Performance With Funnels Analytics #
Before we jump right into the analytics section, here you’ll be able to see a Stats section in the funnel. If you toggle it to the right you’ll see a stats bar visible below each step.
In the stats bar, you’ll see the number of Visits and Conversion of each funnel step. This is a quick insight into how the funnel works.
Now, on the top right corner of the canvas, you will see the 3 dots. Click on it and you will see four options. Click on the Analytics button to view the performance of the funnel.
You’ll be able to see the funnel-wise results and compare them based on some factors.
You will see these sections on the Analytics page:
- View Report Based On Range Of Days
- Gross Sales
- Average Order Value
- Order Bump Offer Revenue
- Graph for each Steps
- Pie Chart
- Revenue History
- Reset Analytics
1. View Report Based On Range Of Days #
On the top left side, you will get the option to select a start and end date to indicate the range of days for which this report will be shown.
Click on the left-side date to set a Start Date, and then click on the right-side date to set an End Date. Click on the Update button after you set the range.
Once you’ve set the range, all the analytics will be shown for that range.
You will get calculated values for – Gross Sales, Average Order Value & Order Bump Offer Revenue.
2. Gross Sales #
It is the total number of sales in your shop within the selected date range.
3. Average Order Value #
Average order value (AOV) tracks the average dollar amount spent each time a customer places an order on a website or mobile app.
4. Order Bump Offer Revenue #
Order Bump Revenue refers to the total income that your company generates from all sales of goods or services through an order bump offer.
5. Graph for each Steps #
The Graphs section plots the test results on a graph where you can see the detailed performance of each step of the Funnels.
6. Pie Chart #
In the circular pie graph, you’ll be able to see the recurring visits and unique visits of your sales pages. Here, the Purple line indicates the number of recurring visits and the Orange section indicates unique visitors of the Sales journey.
7. Revenue History #
Here you can see the revenue history of the user purchase within the selected date range.
8. Reset Analytics #
You can use the Settings tab to reset all the data (conversion rates, revenue, views, clicks, etc.) from your experiment.
Clicking on the Reset button will create a new view in Analytics.
Optin Form Analytics #
If you are using Funnels Optin Form, then you will see an analytics section for that also.
These analytics are necessary for you to take important decisions.
For example, if you are having less Order Bump revenue from your funnels, then you must look into the matter and take steps to change the order bump product or do necessary steps to make people buy more.