Permalinks for eCommerce

Overview #

Permalink is short for “permanent link.” Permalinks are permanent URL structures used to help organize the content of your website (pages, posts, products, etc.) so it can be efficiently navigated, shared, and referenced by users and bots.

Permalink settings for eCommerce can be found at Settings > Permalinks.

From here you can configure the URL structure for your shop and product pages.

For best practice, permalink structures should contain keywords relating to the content they help categorize.

Taxonomy Permalinks #

There are three settings at Settings > Permalinks > Optional that control the base of your categories, terms, and attributes on eCommerce:

Product Permalinks #

There are four settings under Settings > Permalinks > Product Permalinks to select from as your permalink base for products:

Note: The product Custom base setting should NOT conflict with the Taxonomy permalink settings. If you set the product base to shop for example, you should NOT set the product category base to shop too, as this will not be unique and cause a conflict. It must be something unique in order to distinguish categories from products.